Jay Cromwell

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Jay Cromwell Strategist

Explore my user experience, project management, UX strategy, and design work.

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Featured Projects

Explore the innovative work of a user experience strategist.

Project Management/User Experience
User Experience (Coming Soon)

Application: Flogo

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Project Management/User Experience

Platform Design: Cloud Platform

Website Redesign: www.tibco.com

Recent Work Experience

Developed and implemented a comprehensive vision and strategy for UX project deliverables: Conducted extensive user research and Stakeholder workshops to align business objectives with user needs, performed competitive analysis, and drove measurable outcomes, resulting in improved user satisfaction and increased conversion rates in the 30-day trial program by 90%.

Sr. User Experience Director / Project Manager

CLOUD SOFTWARE GROUP/TIBCO SOFTWAREJul 2018 - Jan 2024

Led a multidisciplinary team of over 40 UX designers, researchers, developers, and copywriters: Supervised end-to-end project phases on all group projects by setting clear goals, provided mentorship, and fostered an environment of open communication to drive collaboration and deliver cohesive solutions, resulting in improved efficiency.

Championed project initiatives: Launched the TIBCO Cloud Platform experience, Introduced user-centered design frameworks, conducted usability testing, and established iterative feedback loops, leading to a consistent increase in user satisfaction scores year over year, with a peak Net Promoter Score (NPS) of 36.

Simplified cross-collaboration process: Centralized all design assets, empowered teams and individuals to communicate directly with stakeholders and management, and enforced a minimal meeting policy. These initiatives increased designers' autonomy and creativity, leading to more innovative solutions.

Increased task completion rates of design teams: Clearly defined tasks, encouraged regular but brief team check-ins and demonstrated how team tasks aligned with larger organizational goals. These steps fostered an energetic environment and instilled pride in the work product.

Lowered conversion time for onboarding UX groups post-M&A: Championed the UX group to all new M&A members and educated them on UX processes and methodologies, leading to faster productivity returns.

Linkedin
A group of people are in an office setting, engaged in discussion around a computer screen displaying design mockups. The atmosphere suggests a collaborative work environment with attention focused on the digital content.
A group of people are in an office setting, engaged in discussion around a computer screen displaying design mockups. The atmosphere suggests a collaborative work environment with attention focused on the digital content.

Gallery

Explore the creative projects of Jay Cromwell.

A web page screenshot displaying a user interface with a dark background and purple and white text. The main heading reads 'Design workflows #withMake' and offers services related to designing, building, and automating workflows. The interface includes navigation options such as Apps & services, Templates, and Pricing.
A web page screenshot displaying a user interface with a dark background and purple and white text. The main heading reads 'Design workflows #withMake' and offers services related to designing, building, and automating workflows. The interface includes navigation options such as Apps & services, Templates, and Pricing.
A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.
A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.

Jay's expertise in project management and user experience transformed our project. His strategic insights and attention to detail made a significant impact on our success.

Alex Smith

A group of people are gathered in a conference room, engaged in a UX training session. Two women are seated at a table with laptops, participating in the training. A large poster on the wall advertises UX Indonesia and a UX training series. Papers with diagrams are taped to the wall, and various electronic devices and cups are on the table.
A group of people are gathered in a conference room, engaged in a UX training session. Two women are seated at a table with laptops, participating in the training. A large poster on the wall advertises UX Indonesia and a UX training series. Papers with diagrams are taped to the wall, and various electronic devices and cups are on the table.

★★★★★

Experience

Portfolio of Jay Cromwell, UX Strategy Expert.

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jj.cromwell@gmail.com

408-368-5798

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